09.06.2019

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

In normal times, AVL provides hightech-solutions for the automotove industry. But the times aren't normal. So, AVL helps in the fight against conrona.
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AVL
(c) AVL
sponsored

Crisis creates opportunity for growth, change, new technology and innovation. This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses their know-how and resources from several departments and partners around the world to contribute during the corona crisis.

AVL employees work on creative solutions

„We are Austria’s most innovative company in suite, if you look at patents and utility models“, says Human Resources Manager Markus Tomaschitz, who sees a change in mindset during the past  weeks: „That means we have another chance to do things differently, more creatively. It turns out that customer contact is the key. Before Corona we were very clocked, now we are more selective, that frees up time and energy, gives space to talk about things differently. Our internal ideas system is overflowing and we are already getting positive results from it.“

Face shields, produced by AVL-employees

AVL employees from around the globe have taken it upon themselves to use their knowledge and resources to help in this new time. One of these people is Atul Gupta, a Chartered Engineer, a STEM Ambassador and a Fellow of The Higher Education Academy.

+++More about AVL Creators Expedition+++

He has been with AVL UK for the past four years. And out of that, in April 2019, he started his own venture, BornToBuild Ideas, making education Science Kits to inspire young minds into STEM (Science Technology, Engineering, Mathematics) learning through ‘Make, Learn & Play’. This is used to boost their creativity, cognitive and motor skills. He now works two days a week at AVL and the rest of his time on his own startup.

He utilizes a lot of different machines for this work at his industrial workshop, his work horse being a CNC Laser machine to manufacture the kits. The machine is very versatile and can cut wood, acrylics, plastics, rubber, and a lot of other materials.

Gupta realized that he could easily adapt the machine to manufacture face shields. So he called up his AVL managers Alan Forrest and Christophe Maleyrie, and proposed the idea that AVL and BornToBuild create face shields together. The idea got immediate approval by the MD.

Each face shield has a laser-cut three-piece-headband and a clear visor. It takes three minutes to manufacture and assemble and costs just 30 cents in material. AVL are happily sponsoring materials and finding care homes in need of face shields.

Although the initial target was 200 face shields, the partners have so far manufactured more than 1000 face shields and donated them to the Red Cross, NHS and care homes in order to tackle COVID-19. Additionally, AVL is manufacturing another 1000 face shields for internal staff at test bed facilities.

Atul Gupta, Alan Forrest, Nick Chadwick and Christophe Maleyrie feel quite content delivering face shields to Red Cross and NHS. (c) AVL

Another interesting solution comes from Bill Perry, a mechanical design engineer from AVL. He has been a part of AVL for about two years and has taken it upon himself to help with his 3D printer to produce masks during the COVID-19 crisis. He has been printing face shields from home on a 3D printer to support the national shortage that key healthcare workers have been facing. He has been doing this as quickly as he can outside of his AVL core working hours as he is still working as much as normal from his home office.

AVL’s corporate-startup-collaboration

But what about AVL’s corporate-startup collaborations in these challenging times? After all, many of the startups and strategic partners have shared how great of an opportunity it has been for them to explore additional markets, refine business strategies and have time to thoroughly check internal processes.

So, Creators Expedition has still been in close contact with AVL’s strategic partners while addressing the importance of expanding and continuing innovation at the forefront. With the extra time at Creators Expedition, AVL now has a great pipeline to really push more collaboration in the coming year.

As for the TECC & TACC 2020 programs, they will continue online and resume in person once AVL receives the clear. This has helped keep the students in the program motivated and innovative on their projects for the semester.

Digital work and digital trainings

Additionally, AVL has also adapted its whole working process due to the time of social distancing. „The level of maturity of our organization is also astonishing in this regard – 95 percent of it works really well and smoothly“ says Tomaschitz. Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.

Additionally, AVL has turned its internal trainings and academy into a place to stimulate personal growth and learning from home during the COVID-19 times. Offering classes on topics like collaboration in virtual teams and structuring work from home to tips and ticks with Skype business. The company is getting creative with providing as much digital and virtual content as possible to keep the employees informed and educated.

„Engine & Environment“ becomes a digital event

Also, the 32nd AVL conference „Engine & Environment“ was not held in Graz, Austria, this year, but online from May 25th to May 29th, 2020.  The virtual venue of the renowned trade conference was the thedigitaltrendconference.com platform, resulting in a substantial increase in reach and attracting over 2000 participants from 54 nations.

„A cancellation was out of the question for us,“ says Robert Fischer, Executive Vice President AVL: „We were able to convince almost all speakers and keynote speakers to participate in the new, innovative format.“ Using this platform, participants could take part in interactive lectures from industry-leading speakers and exciting panel discussions – playable as videos, from anywhere, at any time. The interactive chat function also provided the opportunity to get in touch with speakers in each session. The comments then flowed into the three panel discussions on May 29: a unique, interactive opportunity.

Further information via the Autosport Podcast, in associated with AVL

And finally, the AVL RACING podcast partnership with Autosport. After the successful launch in 2019 with impressive feedback and interest from the industry the first episode with AVL RACING guest speakers this year was released at the beginning of May. The topic covers the importance and value of simulation, which is one key element in racing in general, but especially at the moment. With the current situation forcing all motorsport to temporarily pause, is there a virtual way for the drivers to remain sharp? When the season gets underway, how do the teams use simulators to improve those driver skills to gain an advantage over their competitors?

These and many other questions will be answered by Michael Peinsitt, Skill Team Leader and Guillermo Pezzetto, Global Product Manager from AVL RACING

The podcast channel is now continuously increasing in importance as an effective channel to entertain people spending time at home. The next one is already in the planning phase. It will highlight the crucial position of a braking strategy in racing. While Autosport is based in London, the AVL guest speakers are forced to make it work by recording remotely at the moment.

The podcast is available via this link.

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14.09.2026

Celum: Linzer Tech-Unternehmen erhält mit Mark Kaslatter neuen CEO

Celum, ein Technologieunternehmen in den Bereichen Product-Content-Management, Brand-Management und Content-Collaboration Software - mit Standorten in Linz, Wien und München - ernennt Mark S. Kaslatter zum neuen CEO.
/artikel/celum-linzer-tech-unternehmen-erhaelt-mit-mark-kaslatter-neuen-ceo
14.09.2026

Celum: Linzer Tech-Unternehmen erhält mit Mark Kaslatter neuen CEO

Celum, ein Technologieunternehmen in den Bereichen Product-Content-Management, Brand-Management und Content-Collaboration Software - mit Standorten in Linz, Wien und München - ernennt Mark S. Kaslatter zum neuen CEO.
/artikel/celum-linzer-tech-unternehmen-erhaelt-mit-mark-kaslatter-neuen-ceo
Celum
© Christian Huber Fotografie - (l.) Michael Kräftner, Celum-Gründer, Chairman und Chief Vision Officer, Mark Kaslatter ist neuer Chief Executive Officer bei Celum.

Im Februar des Vorjahres übernahm Christian Jüngling die Position des Chief Financial Officer (CFO) bei Celum, um neue Impulse für die Weiterentwicklung des Unternehmens zu setzen – brutkasten berichtete. Zudem bestellte das Management mit Bojan Bozic die neu geschaffene Position des Chief Services Officer (CSO). Nun gibt es auf höchster Ebene eine weitere Änderung.

Celum: Fokus auf Stärkung des Vertriebs

Mark Kaslatter übernimmt die Position des CEO und damit die Führung des Unternehmens. Sein Fokus soll auf der Stärkung des Vertriebs, des Partnerchannels und der weiteren nationalen und internationalen Expansion liegen. Celum-Gründer Michael J. Kräftner bleibt dem Unternehmen als „Chief Vision Officer“ erhalten und konzentriert sich künftig verstärkt auf die langfristige strategische Produktentwicklung.

Der gebürtige Tiroler Kaslatter verfügt über mehr als 20 Jahre Erfahrung als Unternehmer und Führungskraft in der Technologiebranche. 2004 gründete er etwa das auf CRM-Lösungen spezialisierte Unternehmen k.section, baute es ohne externe Investoren auf und verkaufte es später an die an der Euronext notierten Emakina Group.

Von 2019 bis 2022 war Kaslatter Managing Director von Emakina Central & Eastern Europe und wechselte danach ins Advisory Board der Belgier. Anschließend war er gemeinsam mit Benjamin Ruschin Mitgründer und Managing Partner von Big Cheese Ventures, einem Beratungs- und M&A-Unternehmen für Tech-Startups. Er studierte Software-Engineering am Campus Hagenberg der Fachhochschule Oberösterreich und absolvierte einen MBA in General Management an der Universität für Weiterbildung Krems.

„Celum verfügt über eine starke technologische Basis, langjährige Kundenbeziehungen und großes Potenzial im internationalen Markt. Jetzt geht es darum, diese Stärken noch konsequenter in nachhaltiges und skalierbares Wachstum zu übersetzen“, sagt Kaslatter. „Der Wechsel zu Celum ist für mich mehr als eine neue Aufgabe – er ist zugleich die Rückkehr ans Steuer eines Softwareunternehmens. Die Beratung von Startups war eine spannende und bereichernde Zeit. Gleichzeitig habe ich gemerkt, wie sehr mir das unmittelbare Gestalten, das operative Doing und die umfassende unternehmerische Verantwortung gefehlt haben.“

Und weiter: „Besonders vermisst habe ich das hohe Innovationstempo und den intensiven Austausch mit Entwickler:innen. Sie schaffen mit ihren Ideen nicht nur neue Produkte, Unternehmen und Geschäftsmodelle, sondern gestalten zunehmend auch unsere Wirtschaft und Gesellschaft. Genau dieses Umfeld, diese Denkweise und die Möglichkeit, gemeinsam etwas zu bewegen, begeistern mich an meiner neuen Aufgabe bei Celum.“

„Everybody is in Sales“

Kaslatters Leitgedanke lautet: „Everybody is in Sales.“ Damit sei jedoch nicht gemeint, dass jede und jeder im klassischen Sinne im Vertrieb tätig sein muss. Vielmehr trage jede Funktion im Unternehmen dazu bei, Mehrwert für die Kundinnen und Kunden zu schaffen. Diese gemeinsame Verantwortung für den Kundenerfolg und eine konsequente Marktorientierung möchte er bei Celum weiter stärken. Deshalb sollen die Bereiche Vertrieb, Marketing, Customer Success, Produktentwicklung und Organisation künftig noch enger auf die gemeinsamen Wachstumsziele ausgerichtet werden.

„Mark Kaslatter verbindet tiefes Technologieverständnis mit ausgeprägter Vertriebskompetenz und echter unternehmerischer Erfahrung“, kommentiert Michael J. Kräftner, Gründer von Celum, die neue Personalie. „Mit Mark gewinnt Celum einen CEO, der die Verantwortung mit einem klaren Fokus auf Kunden und Markt übernimmt. Die neue Rollenverteilung ermöglicht es mir gleichzeitig, noch stärker in den Bereichen Produktstrategie und technologische Innovation aktiv zu werden. Es war für mich immer klar, dass Celum ab einer bestimmten Größe jemanden als CEO haben wird, der viel mehr auf Wachstum und Organisation wirken kann als ich. So holen wir also zusätzliche unternehmerische und vertriebliche Expertise in die Führung und verbinden Kontinuität mit frischem unternehmerischem Drive.“

Knapp 20 Mio.-Euro Umsatz

Als Chief Vision Officer soll Kräftner die langfristige Produktvision weiter vorantreiben. Ein Schwerpunkt liegt dabei auf der Weiterentwicklung des Produktportfolios vor dem Hintergrund tiefgreifender Veränderungen durch Künstliche Intelligenz, neue Formen der Content-Nutzung und zunehmend automatisierte Content-Prozesse.

Das seit seiner Gründung eigenfinanzierte und unabhängige Softwareunternehmen steigerte seinen Umsatz von 12,5 Millionen Euro im Jahr 2021 auf 19,8 Millionen Euro im Jahr 2025. Heute beschäftigt Celum rund 130 Mitarbeitende aus 23 Nationen an den Standorten Linz, Wien und München.

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AI Summaries

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche gesellschaftspolitischen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche wirtschaftlichen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Innovationsmanager:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Investor:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Politiker:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Was könnte das Bigger Picture von den Inhalten dieses Artikels sein?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Wer sind die relevantesten Personen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Wer sind die relevantesten Organisationen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.