09.06.2019

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

In normal times, AVL provides hightech-solutions for the automotove industry. But the times aren't normal. So, AVL helps in the fight against conrona.
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AVL
(c) AVL
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Crisis creates opportunity for growth, change, new technology and innovation. This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses their know-how and resources from several departments and partners around the world to contribute during the corona crisis.

AVL employees work on creative solutions

„We are Austria’s most innovative company in suite, if you look at patents and utility models“, says Human Resources Manager Markus Tomaschitz, who sees a change in mindset during the past  weeks: „That means we have another chance to do things differently, more creatively. It turns out that customer contact is the key. Before Corona we were very clocked, now we are more selective, that frees up time and energy, gives space to talk about things differently. Our internal ideas system is overflowing and we are already getting positive results from it.“

Face shields, produced by AVL-employees

AVL employees from around the globe have taken it upon themselves to use their knowledge and resources to help in this new time. One of these people is Atul Gupta, a Chartered Engineer, a STEM Ambassador and a Fellow of The Higher Education Academy.

+++More about AVL Creators Expedition+++

He has been with AVL UK for the past four years. And out of that, in April 2019, he started his own venture, BornToBuild Ideas, making education Science Kits to inspire young minds into STEM (Science Technology, Engineering, Mathematics) learning through ‘Make, Learn & Play’. This is used to boost their creativity, cognitive and motor skills. He now works two days a week at AVL and the rest of his time on his own startup.

He utilizes a lot of different machines for this work at his industrial workshop, his work horse being a CNC Laser machine to manufacture the kits. The machine is very versatile and can cut wood, acrylics, plastics, rubber, and a lot of other materials.

Gupta realized that he could easily adapt the machine to manufacture face shields. So he called up his AVL managers Alan Forrest and Christophe Maleyrie, and proposed the idea that AVL and BornToBuild create face shields together. The idea got immediate approval by the MD.

Each face shield has a laser-cut three-piece-headband and a clear visor. It takes three minutes to manufacture and assemble and costs just 30 cents in material. AVL are happily sponsoring materials and finding care homes in need of face shields.

Although the initial target was 200 face shields, the partners have so far manufactured more than 1000 face shields and donated them to the Red Cross, NHS and care homes in order to tackle COVID-19. Additionally, AVL is manufacturing another 1000 face shields for internal staff at test bed facilities.

Atul Gupta, Alan Forrest, Nick Chadwick and Christophe Maleyrie feel quite content delivering face shields to Red Cross and NHS. (c) AVL

Another interesting solution comes from Bill Perry, a mechanical design engineer from AVL. He has been a part of AVL for about two years and has taken it upon himself to help with his 3D printer to produce masks during the COVID-19 crisis. He has been printing face shields from home on a 3D printer to support the national shortage that key healthcare workers have been facing. He has been doing this as quickly as he can outside of his AVL core working hours as he is still working as much as normal from his home office.

AVL’s corporate-startup-collaboration

But what about AVL’s corporate-startup collaborations in these challenging times? After all, many of the startups and strategic partners have shared how great of an opportunity it has been for them to explore additional markets, refine business strategies and have time to thoroughly check internal processes.

So, Creators Expedition has still been in close contact with AVL’s strategic partners while addressing the importance of expanding and continuing innovation at the forefront. With the extra time at Creators Expedition, AVL now has a great pipeline to really push more collaboration in the coming year.

As for the TECC & TACC 2020 programs, they will continue online and resume in person once AVL receives the clear. This has helped keep the students in the program motivated and innovative on their projects for the semester.

Digital work and digital trainings

Additionally, AVL has also adapted its whole working process due to the time of social distancing. „The level of maturity of our organization is also astonishing in this regard – 95 percent of it works really well and smoothly“ says Tomaschitz. Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.

Additionally, AVL has turned its internal trainings and academy into a place to stimulate personal growth and learning from home during the COVID-19 times. Offering classes on topics like collaboration in virtual teams and structuring work from home to tips and ticks with Skype business. The company is getting creative with providing as much digital and virtual content as possible to keep the employees informed and educated.

„Engine & Environment“ becomes a digital event

Also, the 32nd AVL conference „Engine & Environment“ was not held in Graz, Austria, this year, but online from May 25th to May 29th, 2020.  The virtual venue of the renowned trade conference was the thedigitaltrendconference.com platform, resulting in a substantial increase in reach and attracting over 2000 participants from 54 nations.

„A cancellation was out of the question for us,“ says Robert Fischer, Executive Vice President AVL: „We were able to convince almost all speakers and keynote speakers to participate in the new, innovative format.“ Using this platform, participants could take part in interactive lectures from industry-leading speakers and exciting panel discussions – playable as videos, from anywhere, at any time. The interactive chat function also provided the opportunity to get in touch with speakers in each session. The comments then flowed into the three panel discussions on May 29: a unique, interactive opportunity.

Further information via the Autosport Podcast, in associated with AVL

And finally, the AVL RACING podcast partnership with Autosport. After the successful launch in 2019 with impressive feedback and interest from the industry the first episode with AVL RACING guest speakers this year was released at the beginning of May. The topic covers the importance and value of simulation, which is one key element in racing in general, but especially at the moment. With the current situation forcing all motorsport to temporarily pause, is there a virtual way for the drivers to remain sharp? When the season gets underway, how do the teams use simulators to improve those driver skills to gain an advantage over their competitors?

These and many other questions will be answered by Michael Peinsitt, Skill Team Leader and Guillermo Pezzetto, Global Product Manager from AVL RACING

The podcast channel is now continuously increasing in importance as an effective channel to entertain people spending time at home. The next one is already in the planning phase. It will highlight the crucial position of a braking strategy in racing. While Autosport is based in London, the AVL guest speakers are forced to make it work by recording remotely at the moment.

The podcast is available via this link.

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16.09.2026

„Software ist nicht tot“: Amodei, Benioff und Huang stellen neuestes Salesforce-Produkt „AIforce“ vor

Bei seiner Dreamforce-Eröffnungskeynote stellte Salesforce-CEO Marc Benioff AIforce vor und holte die CEOs von Anthropic und Nvidia auf die Bühne – inklusive Debatte über KI-Sicherheit und Europas Rückstand. Der brutkasten vor Ort.
/artikel/software-ist-nicht-tot-amodei-benioff-und-huang-stellen-neuestes-salesforce-produkt-aiforce-vor
16.09.2026

„Software ist nicht tot“: Amodei, Benioff und Huang stellen neuestes Salesforce-Produkt „AIforce“ vor

Bei seiner Dreamforce-Eröffnungskeynote stellte Salesforce-CEO Marc Benioff AIforce vor und holte die CEOs von Anthropic und Nvidia auf die Bühne – inklusive Debatte über KI-Sicherheit und Europas Rückstand. Der brutkasten vor Ort.
/artikel/software-ist-nicht-tot-amodei-benioff-und-huang-stellen-neuestes-salesforce-produkt-aiforce-vor
Salesforce-CEO Marc Benioff bei der Dreamforce-2026-Eröffnungs-Keynote. © brutkasten

Rund 45.000 Besucher:innen versammeln sich beim jährlichen Flaggschiff-Event des CRM-Riesen Salesforce rund um das Moscone Center in San Francisco. Höhepunkt ist die Eröffnungskeynote von CEO Marc Benioff: Wer einen Platz im größten Saal des Dreamforce-Areals ergattern will, muss bereits Stunden zuvor vor Ort sein.

Hawaiianische Rituale und ein Kurzauftritt von Grammy-Preisträgerin Gwen Stefani überbrücken die Wartezeit, ehe der Salesforce-Mitgründer eindrucksvoll inszeniert die Bühne betritt, um sich dem Leitthema der diesjährigen Konferenz zu widmen: der Transformation von Unternehmen durch autonome KI-Agenten.

Der Dreamforce-Haupteingang in San Francisco.

Anthropic- und Nvidia-CEO mit auf der Bühne

Den Auftakt zum dreitägigen Programm bestreitet Benioff nicht allein. An seiner Seite: Dario Amodei, Co-Founder und CEO von Anthropic, Jensen Huang, CEO von Nvidia, Siemens-CEO Roland Busch sowie mehrere Vertreter:innen aus dem eigenen Haus.

Die Auswahl ist alles andere als Zufall. Mit Claudeforce holt Salesforce seine Applikationen direkt in die Anthropic-Umgebung. Parallel dazu entsteht mit Nvidia das hauseigene Modell „Koa“, das auf Nvidias Nemotron-Architektur aufbaut und mit synthetischen Daten, die auf 27 Jahren Salesforce-CRM-Wissen basieren, trainiert wurde.

„Ich habe kein einziges autonomes Fahrzeug in Europa gesehen“

Geografisch spielt sich Dreamforce zwar in den Vereinigten Staaten ab, dennoch nimmt Europas Position im globalen KI-Wettlauf breiten Raum in Benioffs Eröffnungskeynote ein. Das Bild, das der Salesforce-Mitgründer zeichnet, fällt ernüchternd aus: „Ich war einige Monate in Europa und habe kein einziges autonomes Fahrzeug gesehen“, berichtet der CEO, als Sinnbild für die ungleiche globale Verteilung und die zögerliche Nutzung von KI-Technologien.

„Die Tür ist offen, aber noch nicht jeder ist hindurchgegangen“, führt Benioff aus. Kund:innen, so seine Einschätzung, seien teilweise noch in einer alten Welt verhaftet und hätten die unternehmerische Transformation durch KI noch nicht vollzogen. Genau hier will Salesforce ansetzen, um die Adoption zu beschleunigen.

AIforce vorgestellt

AIforce soll die Arbeitsweise von Unternehmen transformieren.

Konkret wird dieser Anspruch bei der zentralen Produktankündigung, die Benioff im Rahmen seiner Keynote als „die aufregendste in der Geschichte von Salesforce“ bezeichnet: Mit AIforce möchte das Unternehmen Daten, Workflows, Geschäftslogik und Governance direkt in Arbeitsumgebungen wie Slack, Claude oder Salesforce Lightning bringen, ohne dass Nutzer:innen Salesforce selbst öffnen müssen. „KI führt zu einer Revolution der Benutzeroberflächen“, so Benioff laut offizieller Ankündigung. Dabei betont Salesforce von Beginn an, dass das System auf Zero Data Retention setzt. „Deine Daten sind deine Daten“, versichert der CEO mehrfach.

Technisch stützt sich AIforce auf drei bestehende Bausteine: Data 360 liefert den einheitlichen Datenkontext, Customer 360 die Anwendungs- und semantische Intelligenz, Agentforce die digitale Belegschaft aus KI-Agenten. Zum Start zählen dazu Claudeforce, Slackforce und Agentforce Coworker.

Amodei plädiert für Industriestandards

Die Partnerschaftsmarke Claudeforce ist seit August 2026 bekannt; Amodeis Anwesenheit unterstreicht dennoch das Gewicht der Partnerschaft. Auf Benioffs Frage, was ihn zuletzt am meisten überrascht habe, antwortet Amodei: „Das Tempo, nicht nur auf technologischer, sondern auch auf wirtschaftlicher Seite. Ich war schlicht überrascht, dass eine solche Geschwindigkeit in der Geschäftswelt überhaupt möglich ist.“

Auf Benioffs Frage, wie er die „Pacing“-Debatte und den aktuellen Stand der Sicherheit einschätze, antwortet Amodei mit einem Drei-Stufen-Plan, den er wenige Tage zuvor in seinem Essay „We Must Pace the Frontier“ veröffentlicht hatte: zunächst die eigenen Praktiken prüfen und in Transparenz investieren, dann gemeinsame Industriestandards erarbeiten, schließlich eine internationale Abstimmung anstoßen. Umgesetzt sei bislang erst der erste Schritt. Begleitet von drei Sicherheitskräften verlässt Amodei den Saal umgehend nach seinem kurzen Auftritt.

Huang sieht Verantwortung bei den Entwickler:innen

Salesforce-CEO Marc Benioff und Nvidia-CEO Jensen Huang bei der Eröffnungs-Keynote.

Während Amodei bei Sicherheitsfragen einen bedachten, koordinierten Kurs einfordert, vertritt Nvidia-CEO Jensen Huang eine andere Linie: „Sicherheit hat oberste Priorität, in vielerlei Hinsicht ist sie die wichtigste Aufgabe. Allerdings ist Sicherheit zugleich ein Ingenieursproblem“, ein komplexes Rechensystem wie jedes andere, das sich technisch beherrschen lasse. Sein Rezept: zunächst sichere Testumgebungen schaffen, in denen sich Systeme prüfen lassen, und Produkte erst freigeben, wenn man von deren Sicherheit überzeugt ist. Regulatorische Eingriffe des Staates lehnt er ab.

Die Devise laute stattdessen, Innovationen so rasch wie möglich voranzutreiben, ohne Sicherheit zu opfern: „Laufen Sie so schnell Sie können, doch sobald Sie das Gefühl haben, […] das Produkt werde nicht sicher sein, legen Sie eine Pause ein“, so der Nvidia-Chef. Tempo und Sicherheit seien für ihn kein Widerspruch, sondern gleichzeitig erreichbar. Ob sich Unternehmen im permanenten Wettlauf um Marktanteile tatsächlich so diszipliniert selbst bremsen, wie Huang es beschreibt, bleibt allerdings offen.

Das Mantra: „Software ist nicht tot“

Wie ein roter Faden zog sich zudem das Gegennarrativ zur „SaaSpocalypse“ durch den Vormittag. Huang bezeichnete die These vom Ende der Software als „kompletten Unsinn“, Benioff präzisierte: „Software ist nicht tot. Es ist das Ende jener Software, die Menschen die ganze Arbeit machen lässt.“ Ob sich diese Neuerfindung tatsächlich so reibungslos vollzieht, wie auf der Bühne suggeriert, wird sich außerhalb des Moscone Centers erst noch zeigen müssen.


Transparenzhinweis: Die Reise- und Aufenthaltskosten zur Dreamforce wurden von Salesforce übernommen. Auswahl und Bewertung der Themen erfolgten unabhängig davon.

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AI Summaries

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche gesellschaftspolitischen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche wirtschaftlichen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Innovationsmanager:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Investor:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Politiker:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Was könnte das Bigger Picture von den Inhalten dieses Artikels sein?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Wer sind die relevantesten Personen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.

AI Kontextualisierung

Wer sind die relevantesten Organisationen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

How automotive supplier AVL gave its solutions a new purpose during the corona crisis

  • Crisis creates opportunity for growth, change, new technology and innovation.
  • This is also the case with the high-tech automotive supplier AVL, where change is business as usual: The international company uses the know-how and resources from several departments and partners around the world to contribute during the corona crisis.
  • Also, AVL has adapted its internal processes to facilitate collaboration.
  • Among other things, the company has created the platform AVL4you.com to facilitate collaboration during the crisis: This new platform went live during the crisis with great initiatives to engage with employees at home during the pandemic.
  • And a new podcast gains in popularity.