20.03.2020

Autonomous vehicles: AVL optimizes object recognition in AI

The future of driving is autonomous… But until vehicles reach human-level driving capabilities, AI still has to learn a few things. The Graz-based company AVL is tackling some of these challenges together with the Silicon Valley based technology provider Deepen.AI.
/artikel/deepen-ai-avl
AVL trainiert die AI mit Deepen AI
(c) Adobe Stock / Monopoly919
sponsored

Simply leaning back instead of having to pay attention to traffic: That is the vision of autonomous driving. This is intended not only to make traveling more pleasant for the passengers, but also to make it safer than having one person at the steering wheel, when distractions and human errors are the leading cause of fatalities. Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.

+++How software helps to reduce human driving errors+++

This process takes place in several stages. In the first phase, the object detection must determine where an object is located at all. In the second step, a detected object is then classified: It is determined whether it is, for example, a vehicle, an adult, a child or an animal – because a child behaves differently from an adult, for example. Finally, the system must carry out the so-called „tracking“. This involves analyzing where the object was in the past and where it is now – in order to draw conclusions about where the object will probably be next.

Separating the data wheat from the data chaff

Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car. These sensors produce countless amounts of data – and it is precisely this data that must be correctly classified so that the AI can identify which part of it is relevant to safety and which is not.

This is where the Silicon-Valley company Deepen.AI comes into play. Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz. First results of this cooperation were presented at the CES 2020 in Las Vegas.

PoC with AVL for the future of autonomous driving

Deepen.AI, founded by three former Google employees, is about the aforementioned challenge of providing ADSs a correct understanding of the world surrounding them. To achieve this, AI needs some human help in order to be effectively trained to make correct inferences. That’s why, in addition to its 17 full-time employees, Deepen.AI works with around 250 people in India who clean up the data collected by the sensors and teach AI to recognize things: For example, they mark when the AI has overlooked a side mirror on a car or misclassified objects. „These data analysts clear up doubts that the AI has about some objects,“ explains Mohammad Musa, Co-Founder and CEO of Deepen.AI: „They help with classification and calibration.”

This very deep focus on data integrity is also the context of the PoC developed jointly with AVL. „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL. Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

 „Safety Pool“ as next step after PoC

„Together“ is also the keyword behind the joint goal that the partners want to pursue after the successful PoC. One big challenge affecting the industry is that the various car manufacturers are currently pursuing different paths, each one using its own proprietary approach. „But the industry needs standards,“ says Musa: “That is the basis for everyone to trust the safety of the systems.”

Therefore, „Safety Pool™, (www.safetypool.ai) a project led by Deepen and the World Economic Forum, has the goal to define quantified benchmarks and uniform descriptions of driving situations, which will then serve not only as standards for the industry, but also as a solid backbone to derive consensus-driven safety assessments and frame regulations. This will bring society one significant step closer to benefitting from the revolutionary capabilities of automated driving technologies.

Video-Talk with AVL and Deepen AI

==> Deepen AI

==> AVL Creators Expedition

Redaktionstipps
Deine ungelesenen Artikel:
14.09.2026

Celum: Linzer Tech-Unternehmen erhält mit Mark Kaslatter neuen CEO

Celum, ein Technologieunternehmen in den Bereichen Product-Content-Management, Brand-Management und Content-Collaboration Software - mit Standorten in Linz, Wien und München - ernennt Mark S. Kaslatter zum neuen CEO.
/artikel/celum-linzer-tech-unternehmen-erhaelt-mit-mark-kaslatter-neuen-ceo
14.09.2026

Celum: Linzer Tech-Unternehmen erhält mit Mark Kaslatter neuen CEO

Celum, ein Technologieunternehmen in den Bereichen Product-Content-Management, Brand-Management und Content-Collaboration Software - mit Standorten in Linz, Wien und München - ernennt Mark S. Kaslatter zum neuen CEO.
/artikel/celum-linzer-tech-unternehmen-erhaelt-mit-mark-kaslatter-neuen-ceo
Celum
© Christian Huber Fotografie - (l.) Michael Kräftner, Celum-Gründer, Chairman und Chief Vision Officer, Mark Kaslatter ist neuer Chief Executive Officer bei Celum.

Im Februar des Vorjahres übernahm Christian Jüngling die Position des Chief Financial Officer (CFO) bei Celum, um neue Impulse für die Weiterentwicklung des Unternehmens zu setzen – brutkasten berichtete. Zudem bestellte das Management mit Bojan Bozic die neu geschaffene Position des Chief Services Officer (CSO). Nun gibt es auf höchster Ebene eine weitere Änderung.

Celum: Fokus auf Stärkung des Vertriebs

Mark Kaslatter übernimmt die Position des CEO und damit die Führung des Unternehmens. Sein Fokus soll auf der Stärkung des Vertriebs, des Partnerchannels und der weiteren nationalen und internationalen Expansion liegen. Celum-Gründer Michael J. Kräftner bleibt dem Unternehmen als „Chief Vision Officer“ erhalten und konzentriert sich künftig verstärkt auf die langfristige strategische Produktentwicklung.

Der gebürtige Tiroler Kaslatter verfügt über mehr als 20 Jahre Erfahrung als Unternehmer und Führungskraft in der Technologiebranche. 2004 gründete er etwa das auf CRM-Lösungen spezialisierte Unternehmen k.section, baute es ohne externe Investoren auf und verkaufte es später an die an der Euronext notierten Emakina Group.

Von 2019 bis 2022 war Kaslatter Managing Director von Emakina Central & Eastern Europe und wechselte danach ins Advisory Board der Belgier. Anschließend war er gemeinsam mit Benjamin Ruschin Mitgründer und Managing Partner von Big Cheese Ventures, einem Beratungs- und M&A-Unternehmen für Tech-Startups. Er studierte Software-Engineering am Campus Hagenberg der Fachhochschule Oberösterreich und absolvierte einen MBA in General Management an der Universität für Weiterbildung Krems.

„Celum verfügt über eine starke technologische Basis, langjährige Kundenbeziehungen und großes Potenzial im internationalen Markt. Jetzt geht es darum, diese Stärken noch konsequenter in nachhaltiges und skalierbares Wachstum zu übersetzen“, sagt Kaslatter. „Der Wechsel zu Celum ist für mich mehr als eine neue Aufgabe – er ist zugleich die Rückkehr ans Steuer eines Softwareunternehmens. Die Beratung von Startups war eine spannende und bereichernde Zeit. Gleichzeitig habe ich gemerkt, wie sehr mir das unmittelbare Gestalten, das operative Doing und die umfassende unternehmerische Verantwortung gefehlt haben.“

Und weiter: „Besonders vermisst habe ich das hohe Innovationstempo und den intensiven Austausch mit Entwickler:innen. Sie schaffen mit ihren Ideen nicht nur neue Produkte, Unternehmen und Geschäftsmodelle, sondern gestalten zunehmend auch unsere Wirtschaft und Gesellschaft. Genau dieses Umfeld, diese Denkweise und die Möglichkeit, gemeinsam etwas zu bewegen, begeistern mich an meiner neuen Aufgabe bei Celum.“

„Everybody is in Sales“

Kaslatters Leitgedanke lautet: „Everybody is in Sales.“ Damit sei jedoch nicht gemeint, dass jede und jeder im klassischen Sinne im Vertrieb tätig sein muss. Vielmehr trage jede Funktion im Unternehmen dazu bei, Mehrwert für die Kundinnen und Kunden zu schaffen. Diese gemeinsame Verantwortung für den Kundenerfolg und eine konsequente Marktorientierung möchte er bei Celum weiter stärken. Deshalb sollen die Bereiche Vertrieb, Marketing, Customer Success, Produktentwicklung und Organisation künftig noch enger auf die gemeinsamen Wachstumsziele ausgerichtet werden.

„Mark Kaslatter verbindet tiefes Technologieverständnis mit ausgeprägter Vertriebskompetenz und echter unternehmerischer Erfahrung“, kommentiert Michael J. Kräftner, Gründer von Celum, die neue Personalie. „Mit Mark gewinnt Celum einen CEO, der die Verantwortung mit einem klaren Fokus auf Kunden und Markt übernimmt. Die neue Rollenverteilung ermöglicht es mir gleichzeitig, noch stärker in den Bereichen Produktstrategie und technologische Innovation aktiv zu werden. Es war für mich immer klar, dass Celum ab einer bestimmten Größe jemanden als CEO haben wird, der viel mehr auf Wachstum und Organisation wirken kann als ich. So holen wir also zusätzliche unternehmerische und vertriebliche Expertise in die Führung und verbinden Kontinuität mit frischem unternehmerischem Drive.“

Knapp 20 Mio.-Euro Umsatz

Als Chief Vision Officer soll Kräftner die langfristige Produktvision weiter vorantreiben. Ein Schwerpunkt liegt dabei auf der Weiterentwicklung des Produktportfolios vor dem Hintergrund tiefgreifender Veränderungen durch Künstliche Intelligenz, neue Formen der Content-Nutzung und zunehmend automatisierte Content-Prozesse.

Das seit seiner Gründung eigenfinanzierte und unabhängige Softwareunternehmen steigerte seinen Umsatz von 12,5 Millionen Euro im Jahr 2021 auf 19,8 Millionen Euro im Jahr 2025. Heute beschäftigt Celum rund 130 Mitarbeitende aus 23 Nationen an den Standorten Linz, Wien und München.

Toll dass du so interessiert bist!
Hinterlasse uns bitte ein Feedback über den Button am linken Bildschirmrand.
Und klicke hier um die ganze Welt von der brutkasten zu entdecken.

brutkasten Newsletter

Aktuelle Nachrichten zu Startups, den neuesten Innovationen und politischen Entscheidungen zur Digitalisierung direkt in dein Postfach. Wähle aus unserer breiten Palette an Newslettern den passenden für dich.

Montag, Mittwoch und Freitag

AI Summaries

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche gesellschaftspolitischen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche wirtschaftlichen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Innovationsmanager:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Investor:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Politiker:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Was könnte das Bigger Picture von den Inhalten dieses Artikels sein?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Wer sind die relevantesten Personen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Wer sind die relevantesten Organisationen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.