20.03.2020

Autonomous vehicles: AVL optimizes object recognition in AI

The future of driving is autonomous… But until vehicles reach human-level driving capabilities, AI still has to learn a few things. The Graz-based company AVL is tackling some of these challenges together with the Silicon Valley based technology provider Deepen.AI.
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AVL trainiert die AI mit Deepen AI
(c) Adobe Stock / Monopoly919
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Simply leaning back instead of having to pay attention to traffic: That is the vision of autonomous driving. This is intended not only to make traveling more pleasant for the passengers, but also to make it safer than having one person at the steering wheel, when distractions and human errors are the leading cause of fatalities. Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.

+++How software helps to reduce human driving errors+++

This process takes place in several stages. In the first phase, the object detection must determine where an object is located at all. In the second step, a detected object is then classified: It is determined whether it is, for example, a vehicle, an adult, a child or an animal – because a child behaves differently from an adult, for example. Finally, the system must carry out the so-called „tracking“. This involves analyzing where the object was in the past and where it is now – in order to draw conclusions about where the object will probably be next.

Separating the data wheat from the data chaff

Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car. These sensors produce countless amounts of data – and it is precisely this data that must be correctly classified so that the AI can identify which part of it is relevant to safety and which is not.

This is where the Silicon-Valley company Deepen.AI comes into play. Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz. First results of this cooperation were presented at the CES 2020 in Las Vegas.

PoC with AVL for the future of autonomous driving

Deepen.AI, founded by three former Google employees, is about the aforementioned challenge of providing ADSs a correct understanding of the world surrounding them. To achieve this, AI needs some human help in order to be effectively trained to make correct inferences. That’s why, in addition to its 17 full-time employees, Deepen.AI works with around 250 people in India who clean up the data collected by the sensors and teach AI to recognize things: For example, they mark when the AI has overlooked a side mirror on a car or misclassified objects. „These data analysts clear up doubts that the AI has about some objects,“ explains Mohammad Musa, Co-Founder and CEO of Deepen.AI: „They help with classification and calibration.”

This very deep focus on data integrity is also the context of the PoC developed jointly with AVL. „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL. Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

 „Safety Pool“ as next step after PoC

„Together“ is also the keyword behind the joint goal that the partners want to pursue after the successful PoC. One big challenge affecting the industry is that the various car manufacturers are currently pursuing different paths, each one using its own proprietary approach. „But the industry needs standards,“ says Musa: “That is the basis for everyone to trust the safety of the systems.”

Therefore, „Safety Pool™, (www.safetypool.ai) a project led by Deepen and the World Economic Forum, has the goal to define quantified benchmarks and uniform descriptions of driving situations, which will then serve not only as standards for the industry, but also as a solid backbone to derive consensus-driven safety assessments and frame regulations. This will bring society one significant step closer to benefitting from the revolutionary capabilities of automated driving technologies.

Video-Talk with AVL and Deepen AI

==> Deepen AI

==> AVL Creators Expedition

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07.08.2026

Follow holt sich Großauftrag von ProSiebenSat.1 PULS 4 Gruppe

Die Wiener Agentur Follow wird offizieller Social-Media-Vermarktungspartner der ProSiebenSat.1 PULS 4 Gruppe und soll das Angebot der Vermarktungs-Unit Seven.One Austria erweitern.
/artikel/follow-holt-sich-grossauftrag-von-prosiebensat-1-puls-4-gruppe
07.08.2026

Follow holt sich Großauftrag von ProSiebenSat.1 PULS 4 Gruppe

Die Wiener Agentur Follow wird offizieller Social-Media-Vermarktungspartner der ProSiebenSat.1 PULS 4 Gruppe und soll das Angebot der Vermarktungs-Unit Seven.One Austria erweitern.
/artikel/follow-holt-sich-grossauftrag-von-prosiebensat-1-puls-4-gruppe
vl. Pedram Parsaian, Marie-Therese Repper und Ilja Jay Lawal | (c) Monika Fellner

Auffallen ist das Geschäft der Wiener Social-Media-Agentur Follow rund um Serial-Founder Ilja Jay Lawal und Pedram Parsaian. Und das gelingt dem Unternehmen nicht nur in der Arbeit für Referenzkunden wie BMW, Universal, Obi, die Stadt Wien oder A1. Auch selbst fallen Founder und Agentur gerne auf – etwa durch ein Investment von Star RAF Camora zu Beginn des Jahres (brutkasten berichtete).

2,8 Millionen Follower

Nun zog Follow einen weiteren Großauftrag an Land. Die Agentur wird offizieller Social-Media-Vermarktungspartner der ProSiebenSat.1 PULS 4 Gruppe und damit Kooperationspartner von deren Vermarktungs-Unit Seven.One Austria. Die Social-Media-Community der Sendergruppe umfasst laut einer Aussendung aktuell rund 2,8 Millionen Follower und kam dieses Jahr bislang auf rund 821 Millionen Impressions.

Follow soll nun seine Expertise und sein Influencer-Netzwerk einbringen, um Werbekunden der Sendergruppe neue Bewegtbildangebote auf sozialen Medien zu bieten. „Durch die Synergien unserer Reichweitenstärke und Digital-Kompetenz bilden sich erweiterte Vermarktungsmöglichkeiten für uns und unsere Kunden“, kommentiert Marie-Therese Repper, Director AdFactory bei Seven.One Austria.

„Wir wissen, was auf Social wirklich funktioniert“

Follow-Co-Founder und Co-CEO Lawal wirft in seinem Statement ein Schlaglicht auf die Unternehmensgeschichte: „Wir prägen Social Media und Influencer Marketing seit einer Zeit mit, in der beides noch als Spielerei belächelt wurde. Heute arbeiten wir für Konzerne quer durch alle Branchen. Dass jetzt die größte Privatsendergruppe Österreichs auf uns zugeht, ist die schönste Bestätigung für diesen Weg.“ ProSiebenSat.1 PULS 4 bringe Reichweite und Marktzugang, Follow bringe „Social-First-Denke und ein über Jahre gewachsenes Creator-Netzwerk“. Für Kunden heiße das: „Strategie, Content und Reichweite greifen ineinander, statt nebeneinander zu laufen“, so der Agentur-Chef.

Und Co-Founder und Co-CEO Parsaian meint: „Der Unterschied entsteht nicht im Mediaplan, sondern im Content selbst. Wir bringen die Erfahrung aus hunderten Kampagnen mit und wissen, was auf Social wirklich funktioniert und wie Content die richtigen Zielgruppen erreicht.“ Mit der ProSiebenSat.1 PULS 4 Gruppe und Seven.One Austria habe man jetzt einen Partner, „der diese Qualität mit einer Reichweite verbindet, die in Österreich einzigartig ist“. Zum Start gibt es im Rahmen der Partnerschaft bereits Kampagnen mit Biogena One und Finanzfuchsgruppe.

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AI Summaries

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche gesellschaftspolitischen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche wirtschaftlichen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Innovationsmanager:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Investor:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Politiker:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Was könnte das Bigger Picture von den Inhalten dieses Artikels sein?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Wer sind die relevantesten Personen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Wer sind die relevantesten Organisationen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.