Lauder Business School & AotA presents: Personal Branding

Lauder Business School & AotA presents: Personal Branding
(c) Lauder Business School & All of the Above & weBOUND marketing
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If you don’t define your brand, someone else will define it for you.

Every one of us already has a personal brand, but few people take control of their brand to actively shape it to bring results and build a following for a lifetime that even stays with you no matter what the future brings.

Why invest in personal branding?

  • Investing in your personal brand helps you
  • to share your ideas with the world, grow your audience and your influence.
  • to position you better among other board members or stakeholders within your company.
  • to attract employees, connect with partners, clients, and a broad audience
  • establish yourself as a thought leader beyond the job you currently have

In 2019, the future of branding is personal. Personal stories, not facts and figures, resonate with people.

Learn from brand consultant and Silicon Valley expert Rebecca Vogels and international marketing strategist Bettina Wittmann how personal branding can transform your business and propel your growth.

Workshop Results: What you will get out of it

In this workshop, participants will:

  • Understand how personal branding can help build trust, attract and retain employees, and turn you into a thought leader
  • Define personal brand values, mission, and vision statement to position themselves
  • Learn how they can share their ideas on Social Media, grow their audience and understand which channels, content, and strategy work for each of them.
  • Prototype narratives (professional and personal) that resonate with their target group
  • Discover how to create “Talk Triggers” and stir a conversation online and offline
  • Learn how to build a “platform” that will be relevant for years to come and is not dependent on the position you have today


  • Dr. Rebecca Vogels (All of the Above) | CEO, Brand Consultant, FORBES Columnist, named “Top 50 Most Powerful Women in Tech” by the California Diversity Council
  • Bettina Wittmann (weBOUND marketing) | International Digital Marketing Strategist, Social Branding Expert, Speaker
  • Guest Speaker: Moish Raanan
    Moish Raanan is an experienced growth expert with extensive IT background and founder of Insticore, a Data-Driven Marketing agency

For this exclusive workshop, Rebecca Vogels – a renowned brand consultant and Silicon Valley expert – and Bettina Wittmann – an international digital marketing strategist and social media agency owner have teamed up. They understand what it takes to create a personal brand in 2019. With cutting-edge brand strategies and social media insights, they will not just help you grow your personal brand but transform your career.

Hard Facts

When? June 6, 2019 | 10.00 am – 4.00 pm
Where? Lauder Business School | Hofzeile 18-20, 1190 Vienna
More information & Tickets by Eventbrite

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