24.06.2020

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

At the Training On Entrepreneurship & Company Creation (TECC), three new business ideas were developed, which have now been presented at a final pitch event.
/artikel/tecc-2020-these-3-ideas-emerged-from-the-entrepreneurship-programme
(c) TECC/AVL/Katrin Wrulich

The Corona crisis taught that the environment around us can change very quickly and we need to be more flexible and to constantly adapt our mindset to different situations, trying to catch new opportunities.

In such a complex environment, educational institutions and organizations are today closer than ever. They are working together to train young students, providing them with the skills and competences necessary to face the challenges of the future.

TECC – Training On Entrepreneurship & Company Creation – is an example of how universities and organizations can cooperate through innovative training formats which ehance the transfer of knowledge and the development of both hard and soft skills.

Students develop their own startup ideas with TECC

At the beginning of March 2020, the Institute for International Management at FH JOANNEUM together with its partners AVL List, Raiffeisenlandesbank Steiermark and 360Lab launched TECC (Training On Entrepreneurship & Company Creation), a new training program focused on the development of entrepreneurial skills and practical knowledge within the university.  

„With the TECC training programme, we want to give students, together with our partners, both the theoretical basics as well as the mindset and our entrepreneurial spirit, so that they develop the tools they need to react flexibly to future challenges and find innovative solutions as founders or entrepreneurs in the company,“ says AVL at Raiffeisen Landesbank Steiermark again emphasises the concern to promote creativity and innovation in the Styrian economy: „Qualities that are in great demand – in times of crisis all the more so. Young people who invest their energy in innovation are shaping the world of tomorrow and contribute with their ideas and implementation to the future of Styria as a business location“.

During these months, the teams have worked hard on the development of their projects, facing always new challenges and issues related to their potential markets. Partners have supported each team through coaching and mentoring sessions where students had the chance to get some practical insights about the startup and corporate’s world.

„We are very proud to be able to implement this entrepreneurship training at FH JOANNEUM together with our corporate partners“, says Doris Kiendl, FH JOANNEUM, about the programme: „The general conditions are of course difficult at the moment, but it has been shown that even in virtual space thoughts can sparkle and that entrepreneurial ideas can be worked on with fun and energy. This gives our students very important additional skills.

„Especially in challenging times, innovative ideas and passionate people are needed to make them become reality. We are very pleased to support students within the framework of TECC, together with our partners. With proven tools, our experience and expertise we want to prepare the next generation of entrepreneurs for this journey“, says also the team of the 360 Innovation Lab

Three business ideas as a result of TECC

The project involves students from different courses of study who have the motivation to develop their own business ideas and to acquire the necessary skills. During the program, students have attended online lectures and meetings with professors and experts in the fields of business development, business modeling and business planning. As result, they came up with three business ideas in different sectors and with the creation of multidisciplinary teams.

These are the three Teams

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:

 „We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“

  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:

„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“

  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:

„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“

Presentation of the start-up ideas at a pitch event

The first semester was closed with the Final Pitch Event which took place on 23rd June 2020 at FH JOANNEUM. During the final event, each team had around 5 minutes to pitch its business idea and to convince guests that it could become a business opportunity.

The students showed to the audience how they have structured their business models and how they have built and validated their first MVP (Minimum Viable Product). The pitches were evaluated by a jury of four experts. At the end, the students received a feedback on the basis of the criteria of value proposition, market potential, innovation, business model, design of the presentation and pitch.

The event was also an opportunity to exchange valuable experience concerning the collaboration between corporates and institutions as way to enhance innovation and to spread the entrepreneurial culture.

Slideshow: The highlights of the TECC closing event

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23.09.2026

Quivo: Wiener Logistik-Scaleup holt MediaShop in Deutschland als neuen Großkunden

Nach der Insolvenz im Februar wurde Mediashop übernommen und vom neuen Eigentümer neu aufgestellt. Nun setzt das Teleshopping-Unternehmen verstärkt auf den deutschen Markt und dort auf Fulfillment durch das österreichisch-Deutsche Scaleup Quivo.
/artikel/quivo-wiener-logistik-scaleup-holt-mediashop-in-deutschland-als-neuen-grosskunden
23.09.2026

Quivo: Wiener Logistik-Scaleup holt MediaShop in Deutschland als neuen Großkunden

Nach der Insolvenz im Februar wurde Mediashop übernommen und vom neuen Eigentümer neu aufgestellt. Nun setzt das Teleshopping-Unternehmen verstärkt auf den deutschen Markt und dort auf Fulfillment durch das österreichisch-Deutsche Scaleup Quivo.
/artikel/quivo-wiener-logistik-scaleup-holt-mediashop-in-deutschland-als-neuen-grosskunden
Die Quivo-Geschäftsführer Christoph Glatzl und Georg Weiß | (c) Quivo
Die Quivo-Geschäftsführer Christoph Glatzl und Georg Weiß | (c) Quivo

Mit rund 55 Millionen Euro Schulden war die Insolvenz des von Katharina Schneider aufgebauten Unternehmens MediaShop im Februar eine der aufsehenerregenderen in diesem Jahr. Zunächst war die Zukunft der Marke ungewiss. Mit dem Unternehmer Christoph Bauer mit One Spot fand sich ein Käufer, der die Marke seit Anfang Juni weiterführte und neu aufstellte. Im Zuge dessen wird nun auch die Logistik am deutschen Markt umgestellt. Dieser ist mit rund der Hälfte der Gesamtumsätze der wichtigste Einzelmarkt des Unternehmens. In den drei Monaten nach dem Neustart Anfang Juni wurden dort nach Unternehmensangaben mit rund 60.000 Bestellungen mehr als vier Millionen Euro Umsatz erzielt.

Neuer Partner im Fulfillment ist das vom österreichischen Gründer-Duo Christoph Glatzl und Georg Weiß geführte Scaleup Quivo, das stark auf Automatisierung setzt. Dieses war 2022 aus der Fusion des Wiener Startup Logsta mit der deutschen Ancla hervorgegangen und hat seinen formellen Hauptsitz in Deutschland, seinen operativen Sitz aber in Wien. Vor etwa einem Jahr machte es mit einer großen Finanzierungsrunde auf sich aufmerksam, wie brutkasten berichtete.

Logistische Herausforderungen durch kurzfristige Peaks

Mit der Logistik-Umstellung von MediaShop in Deutschland werden nun rund 10.000 Paletten Ware vom bisherigen Zentrallager in Augsburg nach Frankfurt verlagert. Das ist aber nur die erste von vielen zu erwartenden logistischen Herausforderungen, will das Teleshopping-Unternehmen seine Präsenz am deutschen Markt doch noch stärker ausbauen. So steigerte man die TV-Einschaltungen in Deutschland seit dem Neustart von zwischenzeitlich nur drei Sendern auf zwölf. International stieg die Zahl der Sender seit dem Neustart von 16 in zwei Ländern auf 50 in fünf Ländern.

Das Geschäftsmodell von MediaShop stelle enorme Anforderungen an Geschwindigkeit und Flexibilität, sagt Quivo-CEO Weiß: „Bei MediaShop zeigt sich besonders deutlich, dass modernes Fulfillment weit mehr ist als Lagerfläche und Paketversand. Wenn innerhalb kurzer Zeit große Bestellmengen eingehen, müssen Technologie, Prozesse und Personal nahtlos zusammenspielen.“ Die Plattform verbinde unterschiedliche Systeme und automatisiere große Teile der Bestellabwicklung. „Gleichzeitig haben wir die Infrastruktur und die personellen Ressourcen, um auch kurzfristige Nachfragespitzen abzufangen. Genau für solche Wachstumsszenarien haben wir Quivo aufgebaut“, so der Gründer.

„Wir haben MediaShop in sehr kurzer Zeit neu aufgestellt und sind wieder auf Kurs. Dafür brauchen wir eine Logistik, die nicht nur unser heutiges Bestellvolumen zuverlässig bewältigt, sondern auch mit uns wachsen kann“, kommentiert der neue MediaShop-Inhaber und -Chef Christoph Bauer. „Mit Quivo haben wir einen Partner gefunden, der Technologie, operative Erfahrung und die notwendige Skalierbarkeit verbindet. Das ist für uns insbesondere in einem Geschäft entscheidend, in dem Nachfrage sehr kurzfristig entstehen kann.“

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AI Summaries

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:
„We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“
  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:
„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“
  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:
„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“

AI Kontextualisierung

Welche gesellschaftspolitischen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:
„We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“
  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:
„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“
  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:
„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“

AI Kontextualisierung

Welche wirtschaftlichen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:
„We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“
  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:
„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“
  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:
„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Innovationsmanager:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:
„We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“
  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:
„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“
  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:
„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Investor:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:
„We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“
  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:
„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“
  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:
„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Politiker:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:
„We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“
  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:
„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“
  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:
„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“

AI Kontextualisierung

Was könnte das Bigger Picture von den Inhalten dieses Artikels sein?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:
„We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“
  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:
„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“
  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:
„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“

AI Kontextualisierung

Wer sind die relevantesten Personen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:
„We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“
  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:
„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“
  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:
„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“

AI Kontextualisierung

Wer sind die relevantesten Organisationen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

TECC 2020: These 3 ideas emerged from the entrepreneurship programme

  • Manuel Karner, Fabienne Burger, Sara Maria Oberleitner, Andreas Kollmann:
„We are DigiBills, a startup which aims to revolutionize receipts and digitalize them. We wanna create a more sustainable everyday life and improve the availability and categorization of receipts. Our app will provide a throughout solution for customers and businesses alike. Our team appreciates especially the possibility and guidance throughout the testing phase and selection of possible MVPs.“
  • Sandra Fröhwein, Anton Heidinger, Carolin Kobierski, Stefanie Lukas, Christina Niederl:
„We are BAUERPUMPkin and our mission is to offer local produced protein bars to health-conscious people. We want to create a fitness snack that does not only support local farmers but also offers a tasty alternative to artificial shakes. TECC helped us to realize that any idea can lead to great success. You just need to believe in your dreams and be agile – because the first idea does not have to be the last one! Constant changing and adapting is key and what we also learned: it is ok to fail – because you will come back stronger.“
  • Ivana Civsa, Collasius Yannick, Rothschädl Markus, Schadinger Julia, Waltenstorfer Tobias:
„Our project is called afloAT and it’s a platform that connects companies with highly skilled individuals who do not speak the local language. What’s in it for them? For the companies we are filtering out the best candidates for the job posted, and for candidates we are providing consultancy services in terms of reviewing the application documents, CVs etc.; What TECC told us (amongst so many things!) is that even when nobody believes in your idea at first, you can work on it and prove everyone wrong because you adapt it your potential customer’s needs and show that any idea can be feasible.“