20.03.2020

Autonomous vehicles: AVL optimizes object recognition in AI

The future of driving is autonomous… But until vehicles reach human-level driving capabilities, AI still has to learn a few things. The Graz-based company AVL is tackling some of these challenges together with the Silicon Valley based technology provider Deepen.AI.
/artikel/deepen-ai-avl
AVL trainiert die AI mit Deepen AI
(c) Adobe Stock / Monopoly919
sponsored

Simply leaning back instead of having to pay attention to traffic: That is the vision of autonomous driving. This is intended not only to make traveling more pleasant for the passengers, but also to make it safer than having one person at the steering wheel, when distractions and human errors are the leading cause of fatalities. Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.

+++How software helps to reduce human driving errors+++

This process takes place in several stages. In the first phase, the object detection must determine where an object is located at all. In the second step, a detected object is then classified: It is determined whether it is, for example, a vehicle, an adult, a child or an animal – because a child behaves differently from an adult, for example. Finally, the system must carry out the so-called „tracking“. This involves analyzing where the object was in the past and where it is now – in order to draw conclusions about where the object will probably be next.

Separating the data wheat from the data chaff

Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car. These sensors produce countless amounts of data – and it is precisely this data that must be correctly classified so that the AI can identify which part of it is relevant to safety and which is not.

This is where the Silicon-Valley company Deepen.AI comes into play. Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz. First results of this cooperation were presented at the CES 2020 in Las Vegas.

PoC with AVL for the future of autonomous driving

Deepen.AI, founded by three former Google employees, is about the aforementioned challenge of providing ADSs a correct understanding of the world surrounding them. To achieve this, AI needs some human help in order to be effectively trained to make correct inferences. That’s why, in addition to its 17 full-time employees, Deepen.AI works with around 250 people in India who clean up the data collected by the sensors and teach AI to recognize things: For example, they mark when the AI has overlooked a side mirror on a car or misclassified objects. „These data analysts clear up doubts that the AI has about some objects,“ explains Mohammad Musa, Co-Founder and CEO of Deepen.AI: „They help with classification and calibration.”

This very deep focus on data integrity is also the context of the PoC developed jointly with AVL. „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL. Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

 „Safety Pool“ as next step after PoC

„Together“ is also the keyword behind the joint goal that the partners want to pursue after the successful PoC. One big challenge affecting the industry is that the various car manufacturers are currently pursuing different paths, each one using its own proprietary approach. „But the industry needs standards,“ says Musa: “That is the basis for everyone to trust the safety of the systems.”

Therefore, „Safety Pool™, (www.safetypool.ai) a project led by Deepen and the World Economic Forum, has the goal to define quantified benchmarks and uniform descriptions of driving situations, which will then serve not only as standards for the industry, but also as a solid backbone to derive consensus-driven safety assessments and frame regulations. This will bring society one significant step closer to benefitting from the revolutionary capabilities of automated driving technologies.

Video-Talk with AVL and Deepen AI

==> Deepen AI

==> AVL Creators Expedition

Redaktionstipps
Deine ungelesenen Artikel:
28.10.2026

Plash: Ex-Nestlé-Entwickler bringt Elektrolyt-Mocktails in die Dose

Gerhard Petzl entwickelte zehn Jahre Produkte bei Nestlé. Mit Plash startet er alkoholfreie Mocktails mit Elektrolyten, seit August in der Schweiz, mit Jahreswechsel in Österreich.
/artikel/plash-ex-nestle-entwickler-bringt-elektrolyt-mocktails-in-die-dose
28.10.2026

Plash: Ex-Nestlé-Entwickler bringt Elektrolyt-Mocktails in die Dose

Gerhard Petzl entwickelte zehn Jahre Produkte bei Nestlé. Mit Plash startet er alkoholfreie Mocktails mit Elektrolyten, seit August in der Schweiz, mit Jahreswechsel in Österreich.
/artikel/plash-ex-nestle-entwickler-bringt-elektrolyt-mocktails-in-die-dose
Gerhard Petzl möchte mit seinem Elektrolyt-Cocktail ein unbesetztes Segment erobern. | © Gerhard Petzl

Wenn Gerhard Petzl eine seiner Plash-Dosen aufmacht, fühlt sich das für ihn ein bisschen nach Urlaub an. Genau dieses exklusive Gefühl will der Gründer mit seinem Getränke-Startup in den Alltag seiner Kund:innen bringen. Seine alkoholfreien Mocktails sollen nach Bar schmecken und nebenbei Elektrolyte liefern. Das Konzept würde die Gen Z mit dem Begriff „Spaßgetränk“ auf den Punkt bringen. Etwas, das man sich zu besonderen Anlässen gönnt, wie ein Gläschen Wein, nur gesünder.

Der Geschmack einer Bar, die Mineralien eines Sportgetränks

Der Hybrid-Cocktail in den drei Geschmacksrichtungen Pink Guava, Lemon & Mint und Orange Ginger | © Plash

Am Anfang der Getränke-Reise stand ein Ärgernis: Sportgetränke liefern Elektrolyte, schmecken aber nicht besonders hochwertig, Softdrinks schmecken, sind aber oft voll mit Zucker oder anderen Konservierungsmitteln. Also entwickelte Petzl, laut eigenen Angaben, den ersten trinkfertigen Mocktail mit Elektrolyten in der EU.

Eine 330-Milliliter-Dose enthält laut eigenen Angaben rund 20 Kalorien, drei Gramm Zucker und bis zu zehn Prozent Fruchtsaft. Zudem sind die Getränke vegan und kommen ohne Konservierungsstoffe aus. Auf künstliche Zuckerfreiheit verzichtet das Startup bewusst: „Der Zucker fungiert als Brücke, die das Geschmacksprofil und die Fruchtnoten stabilisiert“, betont Petzl im Gespräch. Ohne die drei Gramm Zucker würde im Mittelbereich des Körpers der Geschmack absacken – selbst bei der Verwendung von Stevia.

Pro Dose enthält der Hybrid-Cocktail zudem 320 Milligramm Kalium, 120 Milligramm Kalzium, 57 Milligramm Magnesium und 14 Milligramm Natrium in einer Menge, die laut Petzl die gesetzlichen Vorgaben für die Auslobung erfüllt. Ein vergleichbares US-Produkt unterschreite sie. Die gelösten Mineralien zählen zu den teuersten Zutaten, wie der Gründer im Gespräch verrät.

Vom Pastry Chef über Nestlé zum Alleingründer

Ursprünglich kommt Petzl aus der Schokoladenwelt: Über 20 Jahre arbeitete er als Pastry Chef, Chocolatier und Berater in Europa, den USA, Asien und Australien, nach eigenen Angaben mit mehr als acht Goldmedaillen. Danach entwickelte er knapp ein Jahrzehnt lang bei Nestlé in der Schweiz Produkte, von Schokolade bis Babynahrung, und stieg im Sommer 2025 aus.

Eigenfinanzierung und schrittweiser Markteintritt

In puncto Kapitalstruktur geht Plash eigenständige Wege. Petzl ist alleiniger Gründer und verzichtete aktiv auf externes Risikokapital, um die volle Kontrolle über Rezepturen und Unternehmensstrategie zu behalten. Die Produktentwicklung erfolgte in der Schweiz, wo der Webshop im August dieses Jahres eröffnete. Ein Karton mit 24 Dosen wird online für 69,95 Schweizer Franken angeboten.

Parallel bereitet das Startup den Markteintritt in Österreich vor. Die Produktion für den EU-Raum soll künftig direkt in Österreich oder der EU erfolgen, um Logistikwege zu optimieren und Zoll- sowie Mehrwertsteuerhürden zu vermeiden. Der Marktstart im österreichischen Handel verzögert sich aktuell jedoch durch bürokratische Prozesse rund um das nationale Einwegpfandsystem, für das gesetzliche Vertretungen und Registrierungen erforderlich sind.

B2B-Personalisierung und Gastronomie

Um sich im hart umkämpften Getränkesektor durchzusetzen, verzichtet Plash vorerst bewusst auf den klassischen Lebensmitteleinzelhandel. „Der Supermarkt ist definitiv der letzte Schritt“, betont Petzl. Stattdessen setzt das Unternehmen auf zwei Säulen: die gehobene Gastronomie, Hotellerie und Event-Szene sowie ein direktes B2B-Modell.

Für Unternehmenskunden bietet Plash personalisierte Drink-Boxen an, die als Mitarbeiter- oder Kundengeschenke positioniert werden. Kleinserien ab 30 Stück können individuell bedruckt und geliefert werden. Nach dem Anlauf im DACH-Raum plant Plash eine schrittweise internationale Skalierung, unter anderem im Mittleren Osten, wo der Lifestyle-Ansatz des alkoholfreien Premiumsortiments greifen soll. Zu Verkaufszahlen äußert er sich noch nicht. Zum Jahreswechsel soll Österreich folgen, mit Vertrieb, Lager und möglichst auch Produktion vor Ort.

Toll dass du so interessiert bist!
Hinterlasse uns bitte ein Feedback über den Button am linken Bildschirmrand.
Und klicke hier um die ganze Welt von der brutkasten zu entdecken.

brutkasten Newsletter

Aktuelle Nachrichten zu Startups, den neuesten Innovationen und politischen Entscheidungen zur Digitalisierung direkt in dein Postfach. Wähle aus unserer breiten Palette an Newslettern den passenden für dich.

Montag, Mittwoch und Freitag

AI Summaries

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche gesellschaftspolitischen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche wirtschaftlichen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Innovationsmanager:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Investor:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Politiker:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Was könnte das Bigger Picture von den Inhalten dieses Artikels sein?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Wer sind die relevantesten Personen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.

AI Kontextualisierung

Wer sind die relevantesten Organisationen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Autonomous vehicles: AVL optimizes object recognition in AI

  • Clearly, in order to successfully tackle the driving task, Autonomous Driving  Systems (ADS) must be able to recognize objects, assess situations correctly, and master driving skills.
  • Self-driving cars use data from various sensors installed in the vehicle – such as cameras or LiDAR sensors, which measure the distance between the objects and the car.
  • Deepen has developed technology for better detection and segmentation of object data in road traffic in cooperation with AVL, based in Graz.
  • „It is important for AVL to have correctly annotated data at pixel and point level,“ explains Thomas Schlömicher, Research Engineer ADAS at AVL.
  • Ideally, the cooperation should result in a complete „Data Intelligence Pipeline“, which will be used by AVL’s numerous B2B customers to annotate their data and thus jointly shape the future capabilities of autonomous driving.