17.04.2020

Corporate Edupreneurship as a driver of innovation

In Edupreneurship, companies and educational institutions cooperate to provide valuable practical knowledge. This is more important in the corona crisis than ever before.
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elearning studentin mit laptop
(c) Adobe Stock / Antonioguillem
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In times like these, both companies and the education sector face new challenges. It is essential now to react more and more flexibly and agilely to new developments. At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.

Entrepreneurship is an essential tool to be able to react successfully. Because it does not mean inventing something new or managing the company in difficult times – it means much more to recognize market opportunities, find solutions and implement them successfully.

Just as companies react to new circumstances, educational institutions must constantly adapt and create new learning concepts and content to equip students with the right skills. Edupreneurship describes this process of driving change and developing new learning programs to best meet the challenges of our time.

Corship: An EU-project for Co-Innovation

The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and startups is supported with innovative training formats. The knowledge alliance is funded by the EU and brings together seven industry and research partners: FH Joanneum (AT; coordinator), AVL List GmbH (AT), Cracow University of Economics (PL), Hasso Plattner Institute (DE), BETA-I Incubator (PT) and European Startup Network (BE).

The core element is a free Massive Open Online Course (MOOC), which brings together over 1500 entrepreneurs, managers and students online to learn about the potential, challenges and opportunities for cooperation. The next MOOC starts already on April 22, 2020, and free registration is available under this link.

Toolbox and MasterClass as parts of Corship

A specially developed „toolbox“ facilitates matchmatching and cooperation between the participants. The „Co-Innovation Builder“ is at the centre of the toolbox: This is a kind of business model canvas for collaboration, which is used in the MOOC.

Additonally, the Co-Innovation MasterClass offers 30 startups, managers and students the opportunity to deepen their knowledge and work together on Co-Innovation Challenges in two Innovation Bootcamps in Berlin and Krakow.  The Co-Innovation MasterClass will take place in 2021, you can apply for a place via the MOOC .

„With Corship we want to show new ways of connecting key players of the start-up ecosystem through innovative training approaches in order to exploit the full potential of co-innovation,“ says Christian Friedl, Coordinator and Senior Lecturer at FH JOANNEUM.

The project partner AVL List GmbH has been working with innovative startups as part of the Startup Initiative Creators Expedition since 2017 and can therefore contribute valuable experience and learning.

TECC: FH JOANNEUM cooperates with companies

Another example of Edupreneurship, in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC (Training On Entrepreneurship & Company Creation).

The Institute for International Management at FH JOANNEUM, together with its partners AVL List, Raiffeisenlandesbank Steiermark and 360Lab, launched the project „TECC – Training for Enterprise and Company Creation“ at the beginning of March 2020. The aim of the project is to enable students to develop creative ideas on an interdisciplinary, hands-on basis and to take them through to maturity in a 2-semester applied training programme. Students from different courses of study at the FH Joanneum Graz are admitted to this project. The programme offers a mixture of teaching, seminars, company visits and pitching sessions.

„At TECC not only students learn from the partner organisations. Through close cooperation with the student teams, we also learn for our activities at Raiffeisen TATEN-Bank. We learn where startup customers need support from a bank at an early stage and where we should dive deeper into the startup business in the future,“ says Martina Hölzl, Startups & Digitalization, Raiffeisen-Landesbank Steiermark AG.

TACC: Training for entrepreneurship in the automotive industry

AVL List has already been able to gain experience in this area, as TACC (Training for Automotive Companies Creation) was already developed in 2018.

TACC is also a new training concept with a focus on entrepreneurship – but with a specialization on the automotive industry. With a strong technological component, TACC offers orientation in the rapidly changing automotive industry – a course for those who want to understand, study and explore the world of entrepreneurship and innovation in the automotive industry. For this purpose AVL cooperates with the University of Modena UNIMORE and regional partners of the Automotive Innovation Hub. The output after two semesters is a business case for starting your own startup.

„With TACC we want to promote the entrepreneurial spirit of young people by creating a link between universities, incubation centres and companies. As part of the Automotive Innovation Hub, the initiative enables us to respond optimally to trends in the automotive sector“, says Marta Pellegrino, Program Coordinator TACC.

The target group of this program are motivated students who want to start their own business and acquire the necessary skills. The program includes classes with the participation of experienced managers, participation in national and international trade fairs, workshops, company visits, complementary seminars, prototyping, and design and validation sessions for the planned startup project.

Further information about TACC can be found via this link.

„With programs such as TACC and TECC, we not only want to support the founding process of new startups, but also want to give students the entrepreneurial mindset that we consider essential in today’s working world. It is not only about developing their own ideas, but also about the skills to implement these ideas,“ concludes Viktoria Ilger, Creators Expedition AVL Startup Initiative, summing up the programs.

Deine ungelesenen Artikel:
06.08.2026

Diese Speaker:innen kommen zur TEDAI 2026

Vom 28. bis 30. Oktober 2026 soll die Wiener Hofburg zum globalen Zentrum für Künstliche Intelligenz werden. Nach ersten Ankündigungen im März stehen nun weitere Speaker:innen für die TEDAI 2026 fest. Von DeepMind bis Anthropic: ein Überblick über das internationale Line-up.
/artikel/diese-speakerinnen-kommen-zur-tedai-2026
06.08.2026

Diese Speaker:innen kommen zur TEDAI 2026

Vom 28. bis 30. Oktober 2026 soll die Wiener Hofburg zum globalen Zentrum für Künstliche Intelligenz werden. Nach ersten Ankündigungen im März stehen nun weitere Speaker:innen für die TEDAI 2026 fest. Von DeepMind bis Anthropic: ein Überblick über das internationale Line-up.
/artikel/diese-speakerinnen-kommen-zur-tedai-2026
Alina Nikolaou, Co-Founder, Director & Curator TEDAI Vienna
Alina Nikolaou, Co-Founder, Director & Curator TEDAI Vienna | Foto: TEDAI

„Es kommt nur selten vor, dass Vertreter:innen der weltweit führenden Frontier-Labs gleichzeitig an einem Ort zusammenkommen“, erklärt Alina Nikolaou, Co-Founder, Director & Curator der TEDAI. Mit der Ankündigung weiterer hochkarätiger Speaker:innen aus Organisationen wie Anthropic und Google DeepMind nimmt die dritte Auflage der TEDAI, die vom 28. bis 30. Oktober 2026 in der Wiener Hofburg stattfindet, nun konkrete Formen an. Rund 1.200 internationale Entscheidungsträger:innen, Pionier:innen und KI-Enthusiast:innen werden in Wien erwartet und sollen dort die Möglichkeiten, Grenzen und offenen Fragen der nächsten KI-Generation diskutieren.

Praktische Umsetzung im Vordergrund

Schon im März berichtete brutkasten über die ersten bekannten Namen im Line-up, darunter Physik-Nobelpreisträger Geoffrey Hinton und OpenClaw-Entwickler Peter Steinberger. Seither hat sich das Programm der weltweit einzigen offiziellen TED-Konferenz zu Künstlicher Intelligenz noch deutlich erweitert und wurde analog zur weiterhin rasanten KI-Entwicklung adaptiert. Während die Konferenz anfangs vor allem breite gesellschaftliche und ethische Themen im Visier hatte, rückt mit den neuesten Speaker:innen-Bestätigungen vom August die praktische Umsetzung in den Vordergrund. „Vom Modell zur Wirkung“ lautet das aktuelle Motto. Es gehe darum, „wie aus leistungsfähigen KI-Modellen verlässliche Anwendungen und KI-Agenten entstehen, die Menschen in Arbeit, Forschung und Wirtschaft konkret unterstützen“.

Zielsetzung der TEDAI im Wandel

Diese Entwicklung spiegelt sich auch in der personellen Auswahl der Veranstalter:innen wider. Erklärte Alina Nikolaou im März noch, dass im Fokus der Konferenz „die ambitioniertesten KI-Trends und Ideen unserer Zeit: konkrete Lösungen, radikale Paradigmenwechsel, augenöffnende Forschungsergebnisse und schwierige, aber dringend notwendige soziale Fragen“ stünden, so sagte Nikolaou im Juni bereits über die gewünschte Perspektivenvielfalt: „Wenn es um KI geht, entstehen die spannendsten Erkenntnisse oft nicht im Konsens, sondern dort, wo Perspektiven und Paradigmen aufeinanderprallen. Genau diese Spannungsfelder wollen wir auf der TEDAI 2026 sichtbar machen.“ Nun, mit den neuesten Ankündigungen von heute, stehe laut den Organisator:innen die Chance im Fokus, „Einblicke in Ideen zu gewinnen, an denen heute gearbeitet wird: von KI-Agenten in der Wirtschaft bis zur Zukunft der Wissensarbeit“.

Die Top-Speaker:innen

Unter den zahlreichen Neuzugängen sind einige besonders klingende Namen:

Geoffrey Hinton: Der britisch-kanadische Wissenschaftler gilt als einer der „Godfathers of AI“ und ist ein Pionier im Bereich neuronaler Netze und Deep Learning. Für seine grundlegenden Beiträge wurde er 2018 mit dem Turing Award und 2024 mit dem Nobelpreis für Physik ausgezeichnet.

Peter Steinberger: Der gebürtige Österreicher sorgte mit seiner Open-Source-Anwendung OpenClaw für einen internationalen Hype. Inzwischen arbeitet er für das US-Schwergewicht OpenAI an Produkten für eine „Agent-first“-Welt, mit dem Ziel, jedem Menschen einen eigenen KI-Assistenten zur Verfügung zu stellen.

Felix Rieseberg: Er kommt neu ins Line-up und arbeitet bei Anthropic direkt an der Schnittstelle zwischen Modellen und praktischer Anwendung. Dort entwickelte er unter anderem Claude Cowork und verantwortete Engineering-Teams für Claude.ai sowie Claude Code auf dem Desktop.

Nenad Tomašev: Als Senior Staff Research Scientist bei Google DeepMind forscht er zu Multi-Agenten-Systemen, Agentic Economies sowie KI-Sicherheit. Seine Arbeit fokussiert darauf, wie komplexe KI-Agenten wirksam durch Menschen kontrolliert und an menschlichen Interessen ausgerichtet werden können.

Valeria Pettorino: Die Physikerin ist Project Scientist der Euclid-Weltraummission bei der Europäischen Weltraumorganisation ESA. Sie bringt eine astrophysikalische Perspektive ein und zeigt, wie KI-Technologie unser Verständnis des Universums, insbesondere im Bereich Kosmologie und Dunkler Energie, erweitert.

Die weiteren Speaker:innen: breites Spektrum von Kosmologie bis Plattformkritik

Um den Anspruch zu erfüllen, die „gesamte Bandbreite der KI-Debatte abbilden“ zu können, bringen die weiteren Speaker:innen höchst diverse Perspektiven nach Wien. Die wissenschaftliche und technologische Grundlagenforschung wird durch die Forscherinnen Anna Goldie und Azalia Mirhoseini, Gründerinnen von Recursive Intelligence und ehemalige Leiterinnen des AlphaChip-Projekts bei Google, beleuchtet. Mahmoud „Mido“ Assran forscht an sogenannten World Models und Self-Supervised Learning, um effiziente und sichere KI-Agenten zu ermöglichen. Gehirnaktivitäten mittels KI entschlüsselt wiederum der japanische Neurowissenschaftler Yukiyasu Kamitani, dessen Arbeit bis zur Rekonstruktion von Träumen reicht.

Demgegenüber stehen kritische Stimmen aus Medien, Ethik und Gesellschaft: Nicholas Thompson, CEO von The Atlantic, und der bekannte Autor und Aktivist Cory Doctorow ordnen die gesellschaftlichen und politischen Folgen von KI ein. Um Datenschutz und Ethik dreht sich die Arbeit von Carissa Véliz (Associate Professor in Oxford), während der Rechtswissenschaftler César Rodríguez-Garavito (NYU) zu KI-Governance und Klima- sowie indigenen Rechten forscht. Die nigerianische klinische Psychologin Kauna Ibrahim Malgwi bringt zudem ihre Forschung zu algorithmischem Trauma und mentaler Gesundheit in prekären digitalen Arbeitsbedingungen ein.

Praxisnahe Anwendungen bringen schließlich Kateryna Lopatiuk (räumliche Datenanalyse für den Wiederaufbau), Dr. Layla Hosseini-Gerami (Ignota Labs, Chief Data Science Officer für KI-gestützte Medikamentenentwicklung) und Gabriella Di Laccio (Donne, Women in Music) mit Datenanalysen zur Sichtbarkeit von Komponistinnen ein.

Neben den rund 20 TED-Talks am abschließenden Konferenztag will die TEDAI 2026 den Besucher:innen ein umfassendes „Gesamterlebnis“ bieten. Dazu gehören ein festlicher Eröffnungsball, der Wiener Tradition mit moderner Innovation verbinde, sowie der sogenannte „Discovery Day“ mit interaktiven Workshops.

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AI Summaries

Corporate Edupreneurship as a driver of innovation

  • In times like these, both companies and the education sector face new challenges.
  • It is essential now to react more and more flexibly and agilely to new developments.
  • At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.
  • Educational cooperations within the framework of „Corporate Edupreneurship“ help us to do so.
  • The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and start-ups is supported with innovative training formats.
  • Another example of Edupreneurship in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC.
  • The TACC programme, on the other hand, imparts the knowledge necessary to set up a company in the automotive sector.

AI Kontextualisierung

Welche gesellschaftspolitischen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Corporate Edupreneurship as a driver of innovation

  • In times like these, both companies and the education sector face new challenges.
  • It is essential now to react more and more flexibly and agilely to new developments.
  • At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.
  • Educational cooperations within the framework of „Corporate Edupreneurship“ help us to do so.
  • The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and start-ups is supported with innovative training formats.
  • Another example of Edupreneurship in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC.
  • The TACC programme, on the other hand, imparts the knowledge necessary to set up a company in the automotive sector.

AI Kontextualisierung

Welche wirtschaftlichen Auswirkungen hat der Inhalt dieses Artikels?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Corporate Edupreneurship as a driver of innovation

  • In times like these, both companies and the education sector face new challenges.
  • It is essential now to react more and more flexibly and agilely to new developments.
  • At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.
  • Educational cooperations within the framework of „Corporate Edupreneurship“ help us to do so.
  • The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and start-ups is supported with innovative training formats.
  • Another example of Edupreneurship in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC.
  • The TACC programme, on the other hand, imparts the knowledge necessary to set up a company in the automotive sector.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Innovationsmanager:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Corporate Edupreneurship as a driver of innovation

  • In times like these, both companies and the education sector face new challenges.
  • It is essential now to react more and more flexibly and agilely to new developments.
  • At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.
  • Educational cooperations within the framework of „Corporate Edupreneurship“ help us to do so.
  • The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and start-ups is supported with innovative training formats.
  • Another example of Edupreneurship in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC.
  • The TACC programme, on the other hand, imparts the knowledge necessary to set up a company in the automotive sector.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Investor:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Corporate Edupreneurship as a driver of innovation

  • In times like these, both companies and the education sector face new challenges.
  • It is essential now to react more and more flexibly and agilely to new developments.
  • At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.
  • Educational cooperations within the framework of „Corporate Edupreneurship“ help us to do so.
  • The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and start-ups is supported with innovative training formats.
  • Another example of Edupreneurship in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC.
  • The TACC programme, on the other hand, imparts the knowledge necessary to set up a company in the automotive sector.

AI Kontextualisierung

Welche Relevanz hat der Inhalt dieses Artikels für mich als Politiker:in?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Corporate Edupreneurship as a driver of innovation

  • In times like these, both companies and the education sector face new challenges.
  • It is essential now to react more and more flexibly and agilely to new developments.
  • At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.
  • Educational cooperations within the framework of „Corporate Edupreneurship“ help us to do so.
  • The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and start-ups is supported with innovative training formats.
  • Another example of Edupreneurship in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC.
  • The TACC programme, on the other hand, imparts the knowledge necessary to set up a company in the automotive sector.

AI Kontextualisierung

Was könnte das Bigger Picture von den Inhalten dieses Artikels sein?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Corporate Edupreneurship as a driver of innovation

  • In times like these, both companies and the education sector face new challenges.
  • It is essential now to react more and more flexibly and agilely to new developments.
  • At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.
  • Educational cooperations within the framework of „Corporate Edupreneurship“ help us to do so.
  • The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and start-ups is supported with innovative training formats.
  • Another example of Edupreneurship in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC.
  • The TACC programme, on the other hand, imparts the knowledge necessary to set up a company in the automotive sector.

AI Kontextualisierung

Wer sind die relevantesten Personen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Corporate Edupreneurship as a driver of innovation

  • In times like these, both companies and the education sector face new challenges.
  • It is essential now to react more and more flexibly and agilely to new developments.
  • At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.
  • Educational cooperations within the framework of „Corporate Edupreneurship“ help us to do so.
  • The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and start-ups is supported with innovative training formats.
  • Another example of Edupreneurship in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC.
  • The TACC programme, on the other hand, imparts the knowledge necessary to set up a company in the automotive sector.

AI Kontextualisierung

Wer sind die relevantesten Organisationen in diesem Artikel?

Leider hat die AI für diese Frage in diesem Artikel keine Antwort …

Corporate Edupreneurship as a driver of innovation

  • In times like these, both companies and the education sector face new challenges.
  • It is essential now to react more and more flexibly and agilely to new developments.
  • At the moment we all feel how fast our environment is changing and how quickly we have to react to it in order to survive.
  • Educational cooperations within the framework of „Corporate Edupreneurship“ help us to do so.
  • The concept of „Corporate Edupreneurship“ is also the core of the EU project Corship, in which co-innovation between established companies and start-ups is supported with innovative training formats.
  • Another example of Edupreneurship in which Styrian companies and FH JOANNEUM have joined forces to develop a new learning format is TECC.
  • The TACC programme, on the other hand, imparts the knowledge necessary to set up a company in the automotive sector.