Red Bull Media House GmbH

AlphaTauri is a stand-alone fashion brand founded out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind.

What makes AlphaTauri unique is the combination of: Innovation and purposeful design, Pioneering technologies, Premium fabrics and materials.

This level of cutting-edge technology, combined with aspirational fashion silhouettes, is what AlphaTauri stands for. AlphaTauri – Fits Body and Mind