FounderTalks.org: A private session with Silicon Valley founders in Vienna

The next FounderTalks.org event will take place in Vienna on February 16th, 2018. We talked to founder and organizer, Audrey Kim, about her mission and how everything started.
(c) Audrey Kim
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Der Brutkasten is not going to report on what happens at the upcoming FounderTalks.org event taking place in Vienna on February 16th, 2018. The reason being that everything that happens at this annual invite-only event is off-the-record. Startup founders, investors and corporate innovation managers must be invited to this private event with a very focused approach. Though the event itself is discerningly small, there is nothing small about its program and impact. The founders of WordPress, Google Analytics and Reddit were present in past years, and are just a few names among the all keynote-level speakers/mentors whose individual companies average valuations, exits or IPOs above one billion US-Dollars.

FounderTalks.org is already accepting applications for the upcoming event. The invitations are given on a rolling basis and the event is limited to 100 participants in order to keep the small mentoring session ratio. The event focuses on curated advice, exclusive content, personal relations and networking. Open applications are accepted from founders, investors, accelerator/innovation leaders, and those interested in entrepreneurship (85 percent of the invitations are reserved for startup founders. The rest goes to investors, innovation managers, corporates and accelerators).

FounderTalks.org started in 2014 in Vienna by Audrey Kim (formerly YCombinator, Google, United Nations, Cruise Automation), Andreas Klinger (Co-Founder diesocialisten.at, now Product Hunt) and Michael Ströck (Co.Founder Kochabo.at and Gustav). Der Brutkasten talked to founder Audrey Kim about the idea behind FounderTalks.org and her vision for the future.

⇒ Apply for the event here

How did you come up with the idea of FounderTalks.org? How did everything start?

After working for YCombinator in 2012, several conferences, accelerators and government organizations developing startup initiatives around Europe and Asia began asking me to help them source speakers from Silicon Valley for their events. It was a lot of fun to fly around to all the different countries and organize the spectacular events, but once I settled back in Vienna (where I have been living part-time since 2009) I wanted to create something optimized for bridging my two homes, San Francisco and Vienna in a personalized and sustainable way.

I’m not a particular expert in any tech field, but because I’ve spent so much time working in different tech industries and cities, I’m often making 1:1 introductions between people working on interesting things who could mutually benefit from knowing each other. FounderTalks.org was a way to scale this by bringing together a curated group of great people at once and creating a platform for candid conversations (events are off-the-record) and personal connections (mentor sessions and reception). The goal was to foster a community of entrepreneurial-minded people who would want to help each other out.

+++ Interview: In diese Startups investiert Wesley Chan von Google Analytics +++

That sound like a lot of work for a good cause. Where did you take your motivation from?

My original motivation for creating FounderTalks.org was two part. First, I selfishly wanted to get my friends from the US, many of whom are founders and investors, to visit Vienna more regularly while I was here. The best way to do that seemed to be to get them to invest in Vienna and to make them fall in love with the city as much as I have.

By making FounderTalks.org invite-only and curating for high-calibre and high-potential founder attendees, we offer good dealflow for investments, and create an event where the speakers and mentors themselves are excited to get to know the attendees and engaged with the interesting things they are working on. Many of our past speakers and mentors have stayed in touch and invested in the founder attendees. Additionally, the reason FounderTalks.org is always organized around a Viennese Ball is because we take the speakers to one after the event so they get to experience this enchanting bit of uniquely Viennese culture. I also arrange Viennese Waltzing lessons before so Vienna is adding a bit of culture and fun to the Silicon Valley. Maybe we’ll eventually be able to have Ball Season in San Francisco, too!

Second, I love Vienna, and not only do I think it’s the most beautiful city in the world, I believe Austria has a lot to offer the world with its illustrious culture, great infrastructure and diversity of talented people. It has great potential to become a center for innovation and already is one for culture.

“I don’t think Austria should try to make Vienna “the next Silicon Valley”. The Silicon Valley is the best Silicon Valley because it is itself.”

(c) foundertalks.org: Impression from a previous event.

So could Vienna become the European or at least the CEE-Silicon Valley?

I don’t think Austria should try to make Vienna “the next Silicon Valley” as many cities are aspiring to be. The Silicon Valley is the best Silicon Valley because it is itself, which includes its unique history, location and inertia which is not duplicable. Rather, I think Austria’s impact will be stronger by identifying its natural, unique strengths, and taking into account what levers it can effectively pull to optimize for a fecund environment of innovation and industry that might look very different from what Silicon Valley is today, but be just as powerful in its own way.

As Andi (Klinger) said, a big impediment for startups in Europe is that it is difficult to scale outside of one’s own country as there is a lot of overhead to expanding country by country with different languages, laws, and geographies. I agree with Andi that making it easier for startups to scale and work at a European level will be beneficial, especially for founders with B2C business models for whom scaling by people is important.

Also, I see that aside from traditional B2C and B2B business models, there is a lot of opportunity now for earlier tech heavy development that are more culturally agnostic. For example, self-driving cars, artificial intelligence, machine learning, AR/VR, in addition to the supporting hardware (like GPUs and Lidars).

I can’t speak to the ins-and-outs of growing a startup from scratch since I’ve not founded one myself — my expertise and what I enjoy doing is in cross-cultural community growth and development, scaling, business analysis and event planning from my experience with Google, the United Nations, YCombinator and Cruise Automation.

To those points, Austria not only has great universities and resources for research and development, Vienna is uniquely a geographical nexus point between Western and Eastern Europe. Also, over 70 percent of the country speaks English, so there is a higher probability that there will be a denominating language between all the best people around the world to work together. This means that there are fewer barriers to both having experts in tech heavy ventures from all over the world come together in Austria, and for Austrian based companies to scale globally (since English is currently the lingua franca).

When did you first meet Michael and Andreas and why did you decide to do FounderTalks.org together?

I think I originally got connected to Andi from a mutual acquaintance because we each wanted to learn from the other more about the Austrian and SV startup ecosystem. As for Michi, I got a hold of his number somehow and cold-called him to ask for free food from Ströck-Brot for a FounderTalks.org pilot event to keep costs down. He said no for that event, but now if you come to FounderTalks.org events, you get delicious Ströck food! I immediately liked Andi and Michi when I first met them. I think it was mutual? (laughs) And we quickly became friends and have now been for five years. We also had a shared belief in the importance of building a community for our vision of an ideal startup ecosystem, so when I proposed the initial idea of FounderTalks.org they helped to refine the concept with their expertise and insights. And then we just started organizing it. I don’t think we realized going into it how much work it would be. We joke now that FounderTalks.org started as a very expensive and time-consuming hobby.

After the first years of FounderTalks.org: What were your biggest learnings so far? Did you change your approach or your philosophy since the beginning?

FounderTalks.org is organized in three parts: Talks/Q&A, Small Group Mentor Sessions and Social Reception. The Talks/Q&A are off-the-record to enable candidness and insights not usually shared in highly publicized events. For the Mentor Sessions, our speakers break out into small groups with the attendees in ratios of 1:10 to talk more in-depth about the individual’s needs. And so folks can get to know each other personally. We pair attendees with the mentor who seems most suited or has aligned knowledge for what they’re working on. At the Reception, all our Speakers/Mentors are out and about eating and drinking with the attendees, so everyone can have the opportunity to connect with all speakers even if they weren’t paired with them as mentors. It’s also a great setting and for all our invited guests to connect with each other. We limit the number of invited guests to 70-100 in order to maintain low ratios for Mentor Sessions and to promote community building at the Social Receptions.

We got so much positive feedback after the first event about how valuable and special the Mentor Sessions were that we doubled the number of Mentor Sessions in the last two events. Now for our 4th event, we will host two break-out groups so attendees meet with two different Speaker and Mentors at the event. Attendees also expressed that they gained a lot of value from the unique content of the talks, which I think is due to the speakers knowing what they say is off-the-record, and because they are speaking to an invite-only audience so we will continue to keep the events small and well curated.

+++ Edward Kim von Gusto im Interview: “Scheitern war nicht erlaubt” +++

What are your future plans?

I think we’ve created something really special and powerful. A lot of that potency comes from the curation and small, private nature of the event. So the core FounderTalks.org event will remain founder-focused, off-the-record, and invite-only small batches in Austria.

I also see potential to impact the ecosystem and aid innovation by building more integration between founders, investors, corporations and government agencies both across Europe and the US. I plan to grow the program to liaise between and be optimized for what each of these pieces of the ecosystem needs. I’m not sure yet what the most impactful form or arrangement will be, but it could be in the form of spin-off corporate and government events, and hopefully events in the Silicon Valley forAustrian-based companies an organizations. Right now I’m taking time to meet with these different players to learn more about them and am thinking about how we can best build a stronger community together. Basically though, I believe helping to make experts from different worlds curious about and respect each other, then allowing a safe space for them to talk and get to know each other is a winning formula for innovation and creation.

Recently there were more and more comments predicting the end of the startup era (at least in Silicon Valley). What is your opinion on that?

The people saying those things are probably not going to be the ones creating the next big startups.

⇒ Apply for the event here

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Veggybo: So möchte ein Wiener Startup das Gärtnern automatisieren

Mit seiner All-in-one-App möchte das Veggybo-Team das nachhaltige Begrünen von Gärten, Terrassen und Balkone fördern. Dank des digitalen Gartenassistenten können User:innen Gartentagebücher führen, Gemüsebeete organisieren und über Pflanzen lernen.
Das veggybo Gründer-Team
Das veggybo Gründer-Team | © veggybo Montage: brutkasten

Adieu, Unkraut und Co! Ein Wiener Startup möchte das Gärtnern mit seiner App Veggybo so einfach und digital wie möglich gestalten. Die Gründer Nataliia Flaisinger, Oleksii Kirizii, Volydymyr Krokhmal und Walter Flaisinger erklären, dass ihre All-in-One-Lösung mit integriertem Gartentagebuch, Gartenplaner und Künstlicher Intelligenz, das notwendige Wissen über den Garten in einer App sammelt.

Die Applikation soll dabei helfen, Informationen über das eigene Grüne strukturiert und praktisch abrufen und anwenden zu können. “Wir entwickeln eine komplexe, nachhaltige Lösung. Eine Gartenzentrale, die einerseits das ganze Wissen über deinen Garten hat, andererseits den auch steuern und mitplanen kann”, so die Mitgründerin Flaisinger. 

Problem selbst gelöst

Die Idee zu veggybo hatte Flaisinger während ihrer Suche nach einer App, die ihr das Gärtnern im Garten ihres Wochenendhauses erleichtern sollte. Als sie bemerkte, dass keine Komplettlösung für ihr Problem existierte, entschied sich die Software-Test-Managerin, die Idee zur Garten-App selbst zu verwirklichen. 

Nachdem sie ihren Ehemann von ihrer Idee überzeugen konnte, holte die Co-Founderin drei Freunde mit an Board, die auch als IT-Spezialisten tätig sind. Seit Ende 2020 arbeitet das Team nebenberuflich an der Veggybo-App. “Wir haben den Arbeitsaufwand, der in eine App in diesem Rahmen eingesteckt werden muss, sehr unterschätzt”, sagt Flaisinger. Der digitale Gartenassistent sei dennoch einsatzbereit, erklärt sie weiter.  

Überblick behalten

Zurzeit bietet die App seinen User:innen die Möglichkeit, ein Gartentagebuch zu führen. Dank der integrierten Pflanzenbibliothek können auch Gemüsebeete und Gärten geplant werden. Die Bibliothek dient zur Identifizierung von “guten und schlechten Nachbarn, um nachzulesen, ob man zum Beispiel Tomaten mit Gurken setzen kann”, so die Mitgründerin. 

Vor kurzem haben die Jungunternehmer:innen die App mit einem Pflanzenkalender ergänzt, der Nutzer:innen informieren soll, wann angesät, gepflanzt oder geerntet werden kann. Auch automatisierte To-Do-Benachrichtigungen und Aufgaben können über den Kalender eingeplant werden. 

Veggybo legt einen großen Wert auf Nachhaltigkeit und möchte Nutzer:innen dabei helfen, ihre Gärten so umweltfreundlich wie möglich zu planen, sodass der Boden nicht ausgelaugt wird. Die App berücksichtigt verschiedene Faktoren wie die Fruchtfolge, damit die Erde genug Abwechslung zum Erholen hat. Zudem soll sie darauf hinweisen, welche Dünger giftig sind und welche Bio-Dünger man einsetzen kann. 

KI schafft es sogar in den Garten

Die IT-Spezialist:innen sind sich einig, dass noch viele Features folgen und veggybo zum verlässlichen digitalen Gartenassistenten machen werden. “Wir können garantieren, dass die Daten und die Informationen über den eigenen Garten, die man jetzt einträgt, gespeichert und bei Updates nicht verloren gehen werden”, erklären die Gründer:innen.

Features wie Smartgarten an die App zu verbinden, werden das Gärtnern ein für alle mal automatisieren und transformieren, zumindest das versprechen die Gründer:innen. Alle Informationen über den Garten sollen dadurch verknüpft und durch den Einsatz von KI ausgewertet werden. 

“Andere Garten-Apps fokussieren sich nur auf eine Funktion als Pflanzenkalender- oder Gartentagebuch-App, jedoch nicht in der Komplexität wie unsere Idee für Veggybo”, sagt Flaisinger. Derzeit ist die vollständig eigenfinanzierte App frei von Werbung und eine Registrierung ist nicht notwendig. Jedoch soll ein B2C-Abonnement-Modell bald eingeführt werden.

Langfristig strebt das Team auch B2B-Vernetzungen an, um zur Plattform für lokale Samen, Dünger und weiteren Garten-Tools zu werden. Erste Gespräche mit potentiellen Partner:innen hierzu stehen demnächst an, so die Co-Founder:innen. 

Auf Förderungen angewiesen

Das Team arbeitet zurzeit intensiv an der Weiterentwicklung der App, damit es pünktlich vor dem Frühling weitere Features wie die Wetterbericht-Integration und Geo-Location hinzufügen kann. Die zweisprachige App fokussiert zurzeit auf den Österreichischen Markt, kann aber auch in Englisch abgerufen werden. Durch die Nutzung verschiedener Faktoren wie die Klimazone oder Bodenhärte, die sie durch die Geo-Location ihrer User:innen nach Registrierung sehen werden, möchten die Gründer:innen bald auch europaweit expandieren. 

Das noch in der Pre-Seed-Phase befindliche Startup hat sich das Ziel gesetzt, sich auf seine Marktanalyse und Business-Modell-Entwicklung zu konzentrieren. “Wir möchten uns FFG oder AWS Förderungen holen. Unser Erfolg und die Vollständigkeit unserer App hängt davon ab, wann und ob wir Förderungen erhalten”, so die Co-Founder:innen abschließend. 

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(c) Audrey Kim

FounderTalks.org: A private session with Silicon Valley founders in Vienna

The next FounderTalks.org event will take place in Vienna on February 16th, 2018. We talked to founder and organizer, Audrey Kim, about her mission and how everything started.

Summary Modus

FounderTalks.org: A private session with Silicon Valley founders in Vienna

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